MUNICH, September 19, 2013 – Beverage brands and packaging companies from around the globe highlighted their offerings as they competed for the prestigious title of winner in 29 unique categories during the “Beverage Innovation Awards @drinktec”. Judged by a panel of prestigious industry experts, can2close´s resealable beverage can concept was named as a finalist in the “Best Closures” category.
FoodBev Media, as the organizer of the Beverage Innovation Awards, hosted the ceremony this year at Drinktec – the world’s leading trade fair for beverage and liquid-food technology. The once-every-four-year event is the biggest unveiling of innovation within the industry and attracts an audience of over 60,000 industry leaders. This year was no exception, and the awards highlighted the growing investment and commitment from companies to innovate.
“This years awards have been our biggest awards scheme to date which proves that innovation is driving the beverage industry,” said FoodBev Media’s Bill Bruce. “This was evident from the overwhelming amount of entries, range of new products and packaging ideas, use of new ingredients, great new marketing campaigns and huge variety of nutrition and environmental projects as well as brilliant manufacturing and technology innovations which are set to change the industry. The competition and caliber of entries was phenomenal. The awards celebrate excellence and innovation and attracted a large audience from all sectors of the beverage industry.”
“We are extremely honored to have can2close recognized as a finalist for the Beverage Innovation Award” commented Andreas Kleiner, Founder and CEO of can2close GmbH. “This recognition is the culmination of many years of development work by the can2close team.”
can2close presented their revolutionary resealable beverage can end concept, a new mechanism that replaces the standard stay-on tab opening of beverage cans with a simple mechanism that is easier to open and can be repeatedly sealed.
Resealability is present on plastic bottles and other types of beverage containers, but it is not yet well solved for cans. Since the 60s, many inventors have attempted to solve the riddle of the resealable can, but even the most-promising solutions were too technically complex or not economically viable to integrate into the internationally-standardized filling processes. The last significant change to the soda can, in fact, was the stay-on tab, launched in 1974. It replaced the ring-pull and reduced litter and the risk of injury. Now, some 40 years later, there is a solution that further evolves the can and meets the needs of today’s market.
can2close´s patent-pending solution offers a number of advantages for the consumer, including the ability to portion canned beverages and easily transport them after the first opening. The resealable end also keeps drinks fresher, prohibits unwanted contaminants (e.g. wasps, cigarettes, drugs, etc.) and reduces the risk of spilling. The plastic mechanism can be opened with one hand and is fingernail friendly, while the larger opening releases more aroma and flavor (especially important for beer) and is usable with a straw. The solution offers beverage brands a new innovation and a great branding possibility, as the shape and color of the closure components are customizable. can2close also states that filling companies can easily integrate the resealable end into established filling processes.
“We obtained excellent feedback on our innovative solution at Drinktec and see a huge amount of demand for resealable beverage cans in the international beverage market.” said Andreas Kleiner.
can2close received the Silver award in the Prototype category of the “Cans of the Year Award” in Tokyo in September 2012 and was nominated for the “German Packaging Award” in August 2013.
For additional information, contact:
Gabriel Gruenthaler (PR)
81675 Munich, Germany
Email: pr [at] can2close.com
Phone: +49 (89) 41 61 77 8-63
Mobile: +49 (176) 50 55 88 83
can2close GmbH was founded and incorporated in 2012 in Munich, Germany. The four founders have an international background and more than a decade of entrepreneurial experience and deep business, operations and product development know-how.
can2close is devoted to developing and bringing to the market an elegant, no-compromise, resealable closure solution for beverage cans. Currently, the leadership team is working with its advisors and industrial partners to develop its patent-pending idea into a market-ready offering.